SAGE Publications, Social Psychological and Personality Science, 1(13), p. 139-149, 2021
DOI: 10.1177/19485506211001217
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People learn by observing others, albeit not uniformly. Witnessing an immoral behavior causes observers to commit immoral actions, especially when the perpetrator is part of the in-group. Does conformist behavior hold when observing the out-group? We conducted three experiments ( N = 1,358) exploring how observing an (im)moral in-/out-group member changed decisions relating to justice: punitive, selfish, or dishonest choices. Only immoral in-groups increased immoral actions, while the same immoral behavior from out-groups had no effect (Experiments 1 & 2). In contrast, a compassionate or generous individual did not make people more moral, regardless of group membership (Experiments 1 & 2). When there was a loophole to deny cheating (Experiment 3), neither an immoral in-/out-group member changed dishonest behavior. Compared to observing an honest in-group member, people become more honest themselves after observing an honest out-group member, revealing that out-groups can enhance morality. Depending on the severity of the moral action, the in-group licenses immoral behavior while the out-group buffers against it.