In this paper, a novel measurement system based on Quartz Crystal Microbalances is presented. The proposed solution was conceived specifically to overcome the measurement problems related to Quartz Crystal Microbalance (QCM) applications in dielectric liquids where the Q-factor of the resonant system is severely reduced with respect to in-gas applications. The QCM is placed in a Meacham oscillator embedding an amplifier with adjustable gain, an automatic strategy for gain tuning allows for maintaining the oscillator frequency close to the series resonance frequency of the quartz, which is related in a simple way with the physical parameters of interest. The proposed system can be used to monitor simultaneously both the series resonant frequency and the equivalent electromechanical resistance of the quartz. The feasibility and the performance of the proposed method are proven by means of measurements obtained with a prototype based on a 10-MHz AT-cut quartz.