RESUMO The aim was to analyse the 2016 Brazil Medals Plan (BMP) based on the evaluation for effectiveness, efficiency and social effectiveness. It is a descriptive-analytic research, with a qualitative approach, and inferring the data from the content analysis. The results indicate that the BMP was not effective, since it did not reach the proposed goal to transforming Brazil into an Olympic power. The BMP was not efficient because it increased the volume of public resources for high performance sports and did not achieve the expected results in the medal table. With regard to social effectiveness, BMP no impact in the consolidation of the National Sport System.