AbstractPhotoinduced phase transitions in matters have gained tremendous attention over the past few years. However, their ultrashort lifetime makes their study and possible control very challenging. Here, we report on highly anisotropic d-d excitonic excitations yielding photoinduced metal-insulator transitions (MITs) in quasi-one-dimensional metals Sr_1-yNbO_x using Mueller-Matrix spectroscopic ellipsometry, transient ultraviolet Raman spectroscopy, transient mid-infrared reflectivity and angular-resolved photoemission spectroscopy supported with density functional theory. Interestingly, the MITs are driven by photo-pumping of d-d excitons, causing the metallic a-axis to become insulating while the insulating b- and c-axis concomitantly become a correlated metal. We assign these effects to an interplay between the melting of charge and lattice orderings along the different anisotropic optical axes and Bose-Einstein-like condensation of the photoinduced excitons. The long lifetime in the order of several seconds of the metastable MITs gives greater flexibility to study and manipulate the transient excitonic state for potential applications in exciton-based optoelectronic devices.