Non-thermal atmospheric pressure plasmas have been recently explored for their potential usage in agricultural applications as an interesting alternative solution for a potential increase in food production with a minor impact on the ecosystem. However, the adjustment and optimization of plasma sources for agricultural applications in general is an important study that is commonly overlooked. Thus, in the present work, a dielectric barrier discharge (DBD) reactor with coaxial geometry designed for the direct treatment of seeds is presented and investigated. To ensure reproducible and homogeneous treatment results, the reactor mechanically shakes the seeds during treatment, and ambient air is admixed while the discharge runs. The DBD, operating with argon and helium, produces two different chemically active states of the system for seed modification. The temperature evolution was monitored to guarantee a safe manipulation of seeds, whereas a physiological temperature was assured by controlling the exposure time. Both treatments led to a remarkable increase in wettability and acceleration in germination. The present study showed faster germination acceleration (60% faster after 24 h) and a lower water contact angle (WCA) (82% reduction) for winter wheat seeds by using the described argon discharge (with air impurities). Furthermore, the treatment can be easily optimized by adjusting the electrical parameters.