The desire to improve hydraulic fracture complexity has encouraged the use of thermochemical additives with fracturing fluids. These chemicals generate tremendous heat and pressure pulses upon reaction. This study developed a model of thermochemical fluids’ advection-reactive transport in hydraulic fractures to better understand thermochemical fluids’ penetration length and heat propagation distance along the fracture and into the surrounding porous media. These results will help optimize the design of this type of treatment. The model consists of an integrated wellbore, fracture, and reservoir mass and heat transfer models. The wellbore model estimated the fracture fluid temperature at the subsurface injection interval. The integrated model showed that in most cases the thermochemical fluids were consumed within a short distance from the wellbore. However, the heat of reaction propagated a much deeper distance along the hydraulic fracture. In most scenarios, the thermochemical fluids were consumed within 15 ft from the fracture inlet. Among other design parameters, the thermochemical fluid concentration is the most significant in controlling the penetration length, temperature, and pressure response. The model showed that a temperature increase from 280 to 600 °F is possible by increasing the thermochemical concentration. Additionally, acid can be used to trigger the reaction but results in a shorter penetration length and higher temperature response.