AbstractIron phthalocyanine (FePc) is a promising non-precious catalyst for the oxygen reduction reaction (ORR). Unfortunately, FePc with plane-symmetric FeN₄ site usually exhibits an unsatisfactory ORR activity due to its poor O₂ adsorption and activation. Here, we report an axial Fe–O coordination induced electronic localization strategy to improve its O₂ adsorption, activation and thus the ORR performance. Theoretical calculations indicate that the Fe–O coordination evokes the electronic localization among the axial direction of O–FeN₄ sites to enhance O₂ adsorption and activation. To realize this speculation, FePc is coordinated with an oxidized carbon. Synchrotron X-ray absorption and Mössbauer spectra validate Fe–O coordination between FePc and carbon. The obtained catalyst exhibits fast kinetics for O₂ adsorption and activation with an ultralow Tafel slope of 27.5 mV dec⁻¹ and a remarkable half-wave potential of 0.90 V. This work offers a new strategy to regulate catalytic sites for better performance.