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Journal of Management Science & Engineering research, 1(4), 2021

DOI: 10.30564/jmser.v4i1.2248

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Scene Marketing in Digital Era

Journal article published in 2021 by Jing Wang
This paper was not found in any repository; the policy of its publisher is unknown or unclear.
This paper was not found in any repository; the policy of its publisher is unknown or unclear.

Full text: Unavailable

Question mark in circle
Preprint: policy unknown
Question mark in circle
Postprint: policy unknown
Question mark in circle
Published version: policy unknown

Abstract

This paper describes the trend of marketing reform under the Scene marketing mode from three aspects of publicity, interaction and experience. Through the analysis of the technical means adopted in the case and the problems still existing in the scene marketing, some solutions are put forward. At the end of the paper, the conclusion is drawn that the new model of scene marketing plays an important role in broadening marketing ideas and marketing methods.