Published in
Public Library of Science, PLoS ONE, 6(15), p. e0234817, 2020
DOI: 10.1371/journal.pone.0234817
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It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates
Journal article published in 2020 by
Adi Berliner Senderey 
,
Tamar Kornitzer ,
Gabriella Lawrence,
Hilla Zysman,
Yael Hallak,
Dan Ariely,
Ran Balicer
,
Tamar Kornitzer ,
Gabriella Lawrence,
Hilla Zysman,
Yael Hallak,
Dan Ariely,
Ran Balicer
This paper is made freely available by the publisher.
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