Abstract Xinjiang has a unique geographical climate and natural environment, and contains a large number of traditional villages with distinctive regional characteristics. With the steady implementation of the rural revitalization strategy, the vast number of traditional villages has ushered in a great opportunity for the traditional village landscape revival. Based on extensive fields, the author adheres to the principle of linking theory with practice, and inheriting and protecting both principles. The author investigates and analyzes the awareness of traditional village landscape environmental improvement strategies. Taking Moyu County and Keping County as examples, field surveys, questionnaire design and SPSS cross analysis were performed. The results show that the starting point of the traditional village landscape environment improvement is accurate, the implementation path is reasonable, and the principles are scientific. Respondents from different regions and occupational categories have a high degree of uniformity in the judgment and selection of variable factors, and have harmonious but different characteristics. Because of different knowledge backgrounds, life experiences, professional responsibilities, and environment, the results of variable cross-analysis also reflect a certain degree of focus and difference. Village cadres, people’s teachers, and local people have obvious representativeness and advanced nature.