Intellect, Hospitality & Society, 2(10), p. 197-216, 2020
DOI: 10.1386/hosp_00020_1
Full text: Unavailable
Abstract This article is primarily intended for researchers examining hospitality management who are unlikely to be familiar with template analysis (TA) as a form of thematic analysis. It demonstrates the use of TA in a specific setting and how TA contributed to developing a conceptual model and theory of cultural centrism in a hospitality setting. The article offers new perspectives even for those who have prior experience in thematic analysis.