Abstract Background The calanoid copepod Pseudodiaptomus marinus Sato, 1913 is an estuarine-coastal species, living in shallow eutrophic inshore waters. It is native of the Indo-Pacific region, but in the last 50 years, it has successfully colonized new areas worldwide. P. marinus , first recorded in Lake Faro (Messina, Italy) in October 2008, is now a stable component of the zooplankton assemblage of the lake. By means of video recordings, for the first time, the swimming behaviour of males and non-ovigerous and ovigerous females of P. marinus has been studied. The individuals were filmed in the presence and absence of food to evaluate how the presence of prey might affect the swimming behaviour. Results The swimming motion showed marked sex-dependent features and responses to the presence of food. Mechanisms through which behaviour might influence the outcome of a new colonization were analysed. The behaviour of P. marinus was then compared with that of the congeneric Pseudodiaptomus annandalei showing the typical behaviour displayed by the representatives of the genus Pseudodiaptomus of living in proximity of the bottom. Conclusions Environmental and hydrological conditions in Lake Faro have likely provided the newly introduced P. marinus a suitable environment for settling, although normally the presence of an anoxic deep layer would be detrimental for a demersal species. In this case, the plasticity in the behaviour of P. marinus enhanced its capacity for colonising new environments. Switching from demersal to pelagic habitat or being fully planktonic allowed it to express its large individual variability in motion strategies and thus to successfully colonize the lake.