Published in
Springer, Journal of the Academy of Marketing Science, 6(48), p. 1095-1115, 2020
DOI: 10.1007/s11747-019-00715-0
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Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior
Journal article published in 2020 by
Tobias Kraemer 
,
Welf H. Weiger ,
Matthias H. J. Gouthier,
Maik Hammerschmidt
,
Welf H. Weiger ,
Matthias H. J. Gouthier,
Maik Hammerschmidt
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