[Abridged] We compute the virial mass of the central black hole (M) and the luminosity-to-mass (L/M) ratio of ~ 300 low-z quasars and luminous Seyfert 1 nuclei. We analyze: (1) whether radio-quiet and radio-loud objects show systematic differences in terms of M and L/M; (2) the influence of M and L/M on the shape of the H-beta broad component line profile; (3) the significance of the so-called "blue outliers" i.e., sources showing a significant blueshift of the [OIII] 4959, 5007 lines with respect to the narrow component of H-beta which is used as an estimator of the quasar reference frame. We show that M and L/M distributions for RQ and RL sources are likely different for samples matched in luminosity and redshift. Line profile comparisons for median spectra computed over narrow ranges of M and L/M indicate that a Lorentz function provides a better fit for higher L/M sources and a double Gaussian for lower L/M values. A second (redshifted) Gaussian component at low L/M appears as a red asymmetry frequently observed in radio-loud and radio-quiet sources with broader (FWHM > 4000 km/s) H-beta broad component profiles. This component becomes stronger in larger mass and lower L/M sources. No specific influence of radio loudness on the H-beta broad component profile is detected, although equivalent widths of H-beta broad component and especially of [OIII] 4959,5007 are larger for radio-loud sources. We identify five more "blue outlier" sources. Since these sources are, on average, one magnitude brighter than other AGNs with similar mass, they are accreting at an Eddington ratio that is 2-3 times higher. We hint at evolutionary effects that explain some of these results and reinforce the "Eigenvector 1" correlations. ; Comment: Accepted for publication in MNRAS