The flat-spectrum radio quasar 3C 454.3 is well known to be a highly active and variable source with outbursts occurring across the whole electromagnetic spectrum over the last decades. In spring 2005, 3C 454.3 has been reported to exhibit a strong optical outburst which subsequently triggered multi-frequency observations of the source covering the radio up to gamma-ray bands. Here, we present first results of our near-IR/optical (V, R, I, H band) photometry performed between May 11 and August 5, 2005 with the Rapid Eye Mount (REM) at La Silla in Chile and the Automatic Imaging Telescope (AIT) of the Perugia University Observatory. 3C 454.3 was observed during an exceptional and historical high state with a subsequent decrease in brightness over our 86 days observing period. The continuum spectral behaviour during the flaring and declining phase suggests a synchrotron peak below the near-IR band as well as a geometrical origin of the variations e.g. due to changes in the direction of forward beaming. ; Comment: 5 pages, 3 figures, accepted for publication in A&A Letters