Many healthcare professionals and professional societies are demanding action to counter ‘burnout’, especially in the acute care medical specialties. This review is intended to empower this laudable ‘call to arms’, while also validating concerns that have been raised about how we typically define, measure and counter this important issue. This review aims to advance the discussion, dispel common misconceptions, add important nuance, and identify common ground. We also encourage the ideas contained within the military term ‘occupational stress injury’, which include a cultural shift away from blame and stigmatization, and towards shared responsibility and empathy. We also outline why mandatory testing can be troublesome and why interventions should be tailored to individuals. While the need for immediate action may seem self-evident, we wish to mitigate the real possibility that good intentions could make a perilous situation worse. ‘Burnout' matters, but how individuals and organizations go forward matters even more.