Canadian Geriatrics Society, Canadian Geriatrics Journal, 4(16), p. 192-195, 2013
DOI: 10.5770/cgj.16.89
Full text: Download
Geriatric Medicine is well-suited to inform and lead health-care system redesign to address the needs of seniors with complex conditions. We posit that geriatricians must urgently consider how to “brand” Geriatric Medicine in a manner that garners active support from those outside the specialty, including how to adapt practice patterns to better meet the needs of patients and of the health-care system.