AbstractFrustrated magnetic materials can show unconventional correlations such as quantum spin liquid states and monopole excitations in spin ices. These phenomena are observed on uniformly frustrated lattices such as triangular, kagome or pyrochlore types, where all nearest neighbour interactions are equivalent. Here we report incommensurate long-range spin amplitude waves in the spinels Fe₂GeO₄ and γ-Fe₂SiO₄ at low temperatures, which indicate that the degree of frustration may itself be a fluctuating quantity that can spontaneously order without a lattice distortion as a ‘frustration wave’. Fe₂GeO₄ with propagation vector (²/₃ + δ ²/₃ + δ 0) has ordered Fe²⁺ moments that vary between fully saturated 4 μB and 0 values, consistent with a frustration wave order. γ-Fe₂SiO₄ has a more complex (¾ + δ ¾ + δ 0) order that coexists with an ordered spin ice phase. Dynamic orbital fluctuations are proposed to give rise to locally correlated patterns of ferromagnetic and antiferromagnetic interactions consistent with the observed orders.