Continuity of midwifery care, and caseload care in particular, is associated with a vast and varied array of improved outcomes for mothers and their families, including reduced intervention, reduced need for analgesia in labour, reduced preterm birth, and improved satisfaction with the birth experience. Caseload models of care may also increase midwives' satisfaction with their role and, contrary to what is often thought, may result in an improved work-life balance, and reduced burnout when compared to models of standard care. This article discusses how caseload midwifery might result in both women and midwives becoming more empowered and autonomous, and may facilitate a redirection of midwifery philosophy back to promoting and protecting normal birth.