Cooperative quantum magnetism One of the earliest and most intensively studied problems in quantum optics is the interaction of a two-level system (an atom) with a single photon. This simple system provides a rich platform for exploring exotic light-matter interactions and the emergence of more complex phenomena such as superradiance, which is a cooperative effect that emerges when the density of atoms is increased and coupling between them is enhanced. Going beyond the light-matter system, Li et al. observed analogous cooperative effects for coupled magnetic systems. The results suggest that ideas in quantum optics could be carried over and used to control and predict exotic phases in condensed matter systems. Science , this issue p. 794