In a context of economic crisis and strong competition between companies, managing information and knowledge seem to be key to the new productive model. The aim of this paper is to analyse the impact that the intensity of a firm’s adoption of information and communications technologies (ICT) and industry attractiveness has on corporate performance. A sample of 871 SMEs took part in the study and data were analysed using ordered logistic regression and principal axis factoring analysis. The results emphasise the existence of a significant positive relationship between ICT intensity of use and corporate performance and highlight the importance of ICT in very competitive environments. Our survey suggests that full integration of ICTs in the company is advisable. The drawback, however, is that the rapidly changing nature of ICTs makes the adoption of emerging ICTs difficult.