Published in
Elsevier, Preventive Medicine, (111), p. 284-290, 2018
DOI: 10.1016/j.ypmed.2017.11.014
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The relative persuasiveness of narrative versus non-narrative health messages in public health emergency communication: Evidence from a field experiment
Journal article published in 2018 by
Mesfin A. Bekalu 
,
Cabral A. Bigman,
Rachel F. McCloud,
Leesa K. Lin ,
K. Viswanath
,
Cabral A. Bigman,
Rachel F. McCloud,
Leesa K. Lin ,
K. Viswanath
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