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B-to-B-Markenführung, p. 419-435

DOI: 10.1007/978-3-658-05097-9_22

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Markenstolz in B-to-B-Unternehmen – Das vergessene Konstrukt?

Book chapter published in 2018 by Holger J. Schmidt
This paper was not found in any repository; the policy of its publisher is unknown or unclear.
This paper was not found in any repository; the policy of its publisher is unknown or unclear.

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