Purpose The purpose of this paper is to develop a comprehensive theory for sustainable education. Design/methodology/approach The authors have used a multiple case studies approach. Findings The authors have identified ten drivers that influence sustainable education. Most of these drivers have been drawn on the basis of extensive literature review; however, some of the drivers are novel to the current study, such as attitude, behavior, and promotion. Research limitations/implications The framework needs to be validated using empirical research with a large-sample size. Practical implications The study offers guidelines to universities and institutions that want to impart sustainable education to their students for better employability. Social implications The study makes an immense contribution to society by recognizing the need for sustainable education and identifying how to achieve better results. Originality/value The current paper contributes to the existing literature by identifying three novel constructs and how the constructs can shape sustainable education to address current market needs.