Dissemin is shutting down on January 1st, 2025

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SAGE Publications, Journal of Sports Economics, 5(19), p. 625-644, 2016

DOI: 10.1177/1527002516673406

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Game Outcome Uncertainty in the English Premier League

Journal article published in 2016 by Dominik Schreyer, Sascha L. Schmidt, Benno Torgler ORCID
This paper was not found in any repository, but could be made available legally by the author.
This paper was not found in any repository, but could be made available legally by the author.

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Abstract

Despite the increasing internationalization of marketing activities by professional sporting clubs, previous research exploring the role of game outcome uncertainty (GOU) in spectator demand has been exclusively conducted within national contexts. As a consequence, very little is known about the preferences of international television (TV) spectators watching games from abroad. Hence, this study analyzes all 571 English Premier League (EPL) games broadcast in Germany between the seasons 2011-2012 and 2015-2016 in order to explore whether TV demand for transnational football games is affected by GOU. In line with the prominent uncertainty of outcome hypothesis, the results of this analysis reveal a significant and positive relation between German EPL demand and GOU. This result, however, is not consistent for male and female spectators.