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All papers authored by Freya De Keyzer

This paper was not found in any repository; the policy of its publisher is unknown or unclear.

2022 Freya De Keyzer

ORCID

, Femke Geusens, Kathleen Beullens

#Smokefree - Adolescents’ perceptions of smoking prevention campaigns

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Freya De Keyzer

ORCID

, Nathalie Dens, Patrick De Pelsmacker

How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention

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This paper was not found in any repository; the policy of its publisher is unknown or unclear.

2021 Freya De Keyzer

ORCID

, Kathleen Beullens, Femke Geusens

#Smokefree Developing and testing an active involvement prevention intervention incorporating social media to reduce smoking initiation among adolescents

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Freya De Keyzer

ORCID

, Nathalie Dens, Patrick De Pelsmacker

The processing of native advertising compared to banner advertising: an eye-tracking experiment

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2020 Ana Isabel Lopes

ORCID

, Nathalie Dens

ORCID

, Patrick De Pelsmacker, Freya De Keyzer

ORCID

Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis

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2019 Kristien Daems, Freya De Keyzer

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, Patrick De Pelsmacker, Ingrid Moons

Personalized and cued advertising aimed at children

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Freya De Keyzer

ORCID

, Nathalie Dens, Patrick De Pelsmacker

The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites

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This paper was not found in any repository; the policy of its publisher is unknown or unclear.

Freya De Keyzer

ORCID

Brand communication on social networking sites

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2017 Freya De Keyzer

ORCID

, Nathalie Dens, Patrick De Pelsmacker

Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media

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2015 Freya De Keyzer

ORCID

, Nathalie Dens, Patrick De Pelsmacker

Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites

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This paper was not found in any repository; the policy of its publisher is unknown or unclear.

Freya De Keyzer

ORCID

, Nathalie Dens, Patrick De Pelsmacker

The impact of homophily, tie strength and source credibility on consumer responses to eWOM messages on Facebook

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This paper was not found in any repository; the policy of its publisher is unknown or unclear.

2014 Freya De Keyzer

ORCID

, Patrick De Pelsmacker, Nathalie Dens, Michel Walrave

Is this for me? How consumers respond to personalized advertising on Facebook

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