Published in
Galani Lyda, International Journal of Strategic Innovative Marketing, 02(03)
Links
Tools
Connecting branding and Corporate Social Responsibility: strategies to communicate values in an effective way
Journal article published in 2116 by
Nuria Villagra,
Belen Lopez
This paper is made freely available by the publisher.
Full text: Download
Data provided by 
Abstract
Nuria Villagra, Belen Lopez Abstract: An integrated management of a company’s intangibles generates credibility and trust among stakeholders. This man...