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Product Image to Build the Core Competitiveness of Enterprises

Journal article published in 2017 by Yan Shi, Laura Hjaltaso
This paper is available in a repository.
This paper is available in a repository.

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Question mark in circle
Preprint: policy unknown
Question mark in circle
Postprint: policy unknown
Question mark in circle
Published version: policy unknown

Abstract

As a new specialty research field, Product Image is being paid more attention. This article introduced the concept of Product Image and Core-competition, and illustrated how to conduct Core-competition of enterprise from two aspects of the foundation of Product Image and the communication of Product Image.