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A survey on competitive intelligence practices for strategic decisions

Published in 2020 by Gonçalo da Costa Simões João
This paper was not found in any repository; the policy of its publisher is unknown or unclear.
This paper was not found in any repository; the policy of its publisher is unknown or unclear.

Full text: Unavailable

Question mark in circle
Preprint: policy unknown
Question mark in circle
Postprint: policy unknown
Question mark in circle
Published version: policy unknown

Abstract

Doutoramento em Gestão ; This thesis aims to measure the frequency use of competitive intelligence as a support tool to the strategic decision-making in Portuguese organizations. Likewise, the thesis aims to measure the satisfaction level of the decision-maker when making decisions based on competitive intelligence. Based on an extensive literature review, some hypotheses appear to support a survey addressing competitive intelligence issues. Considering a convenient sample, the conclusions drawn about the use and satisfaction level based on competitive intelligence are as expected, as what lies beneath strategic decisions is also answered. ; Esta tese tem o objectivo de medir a frequência do uso de competitive intelligence como ferramenta de suporte à tomada de decisão estratégica nas empresas Portuguesas. De igual modo, tem o objectivo de medir o grau de satisfação dos decisores quando tomam decisões baseadas em competitive intelligence. Com base numa extensa revisão de literatura, surgem algumas hipóteses que suportam um inquérito sobre competitive intelligence. Considerando uma amostra de conveniência, as conclusões tiradas são as esperadas, e obtém-se a resposta para o que está por detrás da decisão estratégica. ; info:eu-repo/semantics/publishedVersion