The fine details of the large-scale structure in the local universe provide important empirical benchmarks for testing cosmological models of structure formation. Dwarf galaxies are key object for such studies. Enlarge the sample of known dwarf galaxies in the local universe. We performed a search for faint, unresolved low-surface brightness dwarf galaxies in the M101 group complex, including the region around the major spiral galaxies M101, M51, and M63 lying at a distance 7.0, 8.6, and 9.0 Mpc, respectively. The new dwarf galaxy sample can be used in a first step to test for significant substructure in the 2D-distribution and in a second step to study the spatial distribution of the galaxy complex. Using filtering algorithms we surveyed 330 square degrees of imaging data obtained from the Sloan Digital Sky Survey. The images were visually inspected. The spatial distribution of known galaxies and candidates was analyzed transforming the system into a M101 eigenframe, using the special geometrical alignment of the group. We discovered 15 new dwarf galaxies and carried out surface photometry in the g and r bands. The similarity of the photometric properties of these dwarfs to those of Local Group dwarfs suggest membership to the M101 group complex. The sky distribution of the candidates follows the thin planar structure outlined by the known members of the three subgroups. The ~3Mpc long filamentary structure has a rms thickness of 72 kpc. The planar structure of the embedded M101 subgroup is even thinner, with rms=49 kpc. The formation of this structure might be due to the expansion of the Local Void to which it borders. Other implications are discussed as well. We show the viability of SDSS data to extend the sample of dwarfs in the local universe and test cosmological models on small scales. ; Comment: 12 pages, 8 figures, submitted to A&A