消費者知覺價值對低成本航空公司再搭乘意願之探討－母品牌形象之干擾效果/The Relationship Between Customers’ Perceived Values and Repurchase intentions on Low Cost Carrier- Parent Brand Image as a Moderator (in Chinese)
Published in 2016 by
Chia-Ju;曹云;余孟昀;黃芝嘉 呂佳茹;Lu*
