Although several forms of thermal conductivity models for nanofluid have been established, few models for nanofluids containing surfactants or columnar nanoparticles are found. This paper intends to consider the surfactants and particle shape effect in the thermal conductivity of TiO2 nanofluids. The thermal conductivity models for respectively spherical and columnar TiO2 nanofluids are proposed by considering the influences of solvation nanolayer and the end effect of columnar nanoparticles. The thicknesses of the solvation nanolayers are defined by the surfactant molecular length and a few atomic distances for nanofluid with and without surfactant respectively. The end effect of the columnar nanoparticles is considered by analyzing the different thermal resistances and probability of the heat conduction for the selected small element in axial direction and radial direction. Finally, the present models and some other existing models were compared with some available experimental data and the comparison results show the present models achieve higher accuracy and precision for all the four kinds of applications.