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Developments in Marketing Science: Proceedings of the Academy of Marketing Science, p. 300-305

DOI: 10.1007/978-3-319-17323-8_70

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The Use of Fear Appeals in Greek Magazine Advertisements

Book chapter published in 2015 by Yorgos C. Zotos, Steven Lysonski, Lilia Ziamou
This paper was not found in any repository; the policy of its publisher is unknown or unclear.
This paper was not found in any repository; the policy of its publisher is unknown or unclear.

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