Published in

IGI Global, International Journal of E-Services and Mobile Applications, 2(3), p. 1-19, 2011

DOI: 10.4018/jesma.2011040101

Links

Tools

Export citation

Search in Google Scholar

Examining Behavioral Intention Toward Mobile Services: An Empirical Investigation in Greece

Journal article published in 2012 by Theodora Zarmpou, Vaggelis Saprikis, Maro Vlachopoulou
This paper was not found in any repository, but could be made available legally by the author.
This paper was not found in any repository, but could be made available legally by the author.

Full text: Unavailable

Green circle
Preprint: archiving allowed
Green circle
Postprint: archiving allowed
Green circle
Published version: archiving allowed
Data provided by SHERPA/RoMEO

Abstract

This study presents a conceptual model that combines perceived ease of use, perceived usefulness, innovativeness, trust, demographic characteristics and relationship drivers in order to examine their influence on the mobile services’ adoption intention. The proposed model is empirically tested using data collected from a survey with questionnaires conducted in Greece. The results are analyzed through factor analysis, stepwise regression analysis, and ANOVAs. The findings show that individuals’ innovativeness, their educational level, and the relationship ties between the users and the mobile services are key factors to encourage m-services’ adoption. The results provide interesting insights and useful hints to practitioners and researchers.