Published in

Cognizant Communication Corporation, Tourism Analysis, 6(14), p. 809-819, 2009

DOI: 10.3727/108354210x12645141401304

Links

Tools

Export citation

Search in Google Scholar

Evaluating Popular City Destinations' Websites: A Framework for Website Assessment

Journal article published in 2009 by Gökce Özdemir, Osman Gök
This paper was not found in any repository, but could be made available legally by the author.
This paper was not found in any repository, but could be made available legally by the author.

Full text: Unavailable

Red circle
Preprint: archiving forbidden
Red circle
Postprint: archiving forbidden
Green circle
Published version: archiving allowed
Data provided by SHERPA/RoMEO

Abstract

Information gathering has fundamental effects on travel-related decision-making process. When destinations use the Internet effectively, they possibly enjoy more successful destination marketing processes, more concentrated branding and promotion efforts, as well as a diversified destination image. Websites of city destinations can contain various features, including attractions, accommodation and transportation information, downloadable materials, maps, etc. A website design that is rich in content may attract prospective visitors, stimulate repeat visit intentions, and extend the duration of stay. This study primarily aims to analyze the features that are relevant to the contents of city destinations' websites and to generate a framework for website evaluation of city destinations. The Internet provides opportunities for virtually endless creative and diverse applications; however, most city destinations' websites do not adequately engage in such efforts, and they are almost identical with regard to the types of applications used for the content presentation.