Published in
Wiley, Journal of Consumer Psychology, 3(26), p. 410-416, 2015
DOI: 10.1016/j.jcps.2015.11.004
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“Lasting performance: Round numbers activate associations of stability and increase perceived length of product benefits”
Journal article published in 2015 by
Jorge Pena-Marin,
Rajesh Bhargave
This paper is available in a repository.
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