This paper presents cross-sections and collision strengths for proton-impact excitation of optically forbidden transitions in Al¹⁰⁺. These data, calculated in the impact-parameter formalism, covering the expected range of energies/temperature in laser-produced plasmas, are believed to represent the first such detailed treatment of this system. The cross-sections decrease with energy as E⁻¹, while the collision strengths tend to finite limits as the energy of colliding proton becomes infinitely great. This high-energy limiting value has been evaluated combining results from the semi-classical treatment of ion-impact excitation processes and the Born approximation for high-energy behavior of the collision strength. The effective target size has been estimated from the calculated high-energy limit of the collision strength in the Born approximation.