Observation of dust cloud rotation in parallel-plate DC glow discharge plasma is reported here. The experiments are carried out at high pressures (∼130 Pa) with a metallic ring placed on the lower electrode (cathode). The dust cloud rotates poloidally in the vertical plane near the cathode surface. This structure is continuous toroidally. Absence of magnetic field rules out the possibility of E × B induced ion flow as the cause of dust rotation. The dust rotational structures exist even with water cooled cathode. Therefore, temperature gradient driven mechanisms, such as thermophoretic force, thermal creep flow, and free convection cannot be causing the observed dust rotation. Langmuir probe measurement reveals the existence of a sharp density gradient near the location of the rotating dust cloud. The gradient in the density, giving rise to a gradient in the ion drag force, has been identified as the principal cause behind the rotation of dust particles.