The main objective of this study is to indicate that many times rural development is achievable endogenously, through local forces. It is believed that a direct relationship exists between local cooperation and local forces in rural communities, allowing them to become a mechanism for endogenous development. The study of local cooperation as a mechanism for endogenous development is important and thus after a review of theoretical works related to local cooperation and endogenous development the study presents an analysis derived from a case study, performed in a typical peripheral rural area in northwest Greece. Especially, after the recent spectacular shift of the global financial status, the existence of a local cooperation framework attracts the interest of the analyst as it can shed new light on endogenous development and on modeling and understanding better the long-term behavior of rural residents. Thus, this study examines the willingness of the local society to accept and support a local factor such as an investment proposal of the local union of agricultural cooperatives, by to revealing the foremost reasons thereof. This is achieved by employing both descriptive statistics and multivariate analysis. Two-step cluster analysis is used to explore the different levels of local factor’s adoption and a binomial logit model is estimated to determine the relation between social characteristics and willingness to adopt endogenous development.