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Elsevier, Procedia Social and Behavioral Sciences, (175), p. 114-121, 2015

DOI: 10.1016/j.sbspro.2015.01.1181

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Incorporation of the University Practice Medium and its Transformation into the Community Medium

Journal article published in 2015 by Tomáš Šula, Jan Čada, Martin Jurásek
This paper is made freely available by the publisher.
This paper is made freely available by the publisher.

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Abstract

The contribution comprehensively describes an eight-year research process of incorporation of the university television broadcasting into the educational university process. The result is the implementation of a practice and community medium into the university structure. The sample process is verified on the basis of triangulation in a theoretical and empirical research with the analysis of a three-year operation of a university television broadcasting called the NEON TV on the ground of Tomas Bata University in Zlin. The research results become the basis for implementation of a community medium operating within the academic environment synergically at two levels. First, at the level of a practice medium on the basis of an audiovisual laboratory; second, at the level of a community medium with informative, educational and community functions.