Little is known about the relationship between attention allocation and dishonesty. The goal of the present work is address this issue using eye-tracking methodologies. We develop a novel task in which participants can honestly report seeing a particular card and lose money, or falsely report not seeing the card and not lose money. When participants cheated, they allocated less attention (i.e., shorter fixation durations and fewer fixations) to the card compared to when they behaved honestly. Our results suggest that when dishonesty pays, shifting attention away from undesirable information can serve as a self-deception strategy that allows individuals to serve their self-interests while maintaining a positive self-concept.