The present paper presents a road map of different theoretical perspectives which disclose a breakthrough approach to organisational innovation and development. It starts from an overview of key questions related to the concept of double-loop learning, then it relates innovation to the concepts of entrepreneurship and leadership, it highlights the key role of the fields of Organisational Learning and Knowledge Management, and then it presents three key conceptual approaches: social semiotics, critical realism and action theory. Finally, it presents the Semiotic Learning framework for organisational learning and design as an action-based and action-driven tool for organisational innovation and development.