The effects of whole-crown application of thidiazuron (TDZ), applied two weeks after full bloom, at the concentrations of 0 (control), 2 or 10 ppm, on vine yield, fruit quality and on next-season potential yield of Actinidia deliciosa 'Hayward' were evaluated in 1998-99. Fruit growth increased rapidly after TDZ application. Fruit fresh weight and yield increased by about 13% and 22% with the 2 and 10 ppm concentration, respectively. These responses were associated with only small changes in fruit shape, with 10 ppm-treated fruits slightly rounder than the control. During ripening, TDZ did not affect fruit soluble solid content, flesh firmness or concentration of non-structural carbohydrates. No effect was observed on the amount of winter pruning, entity of bud burst, percent of fertile buds, number of inflorescences per fertile bud or percent of vegetative buds. These results show that TDZ can be applied to the whole crown to increase fruit size and yield, without affecting fruit quality or the next-season's crop.