In this paper we present an analog-network-coding-aided layout for data dissemination. We propose a game theoretic Medium Access Control (MAC) protocol that exploits the recent developments in network coding domain to enhance the system performance. In particular, random linear network coding is used to eliminate the need of exchanging control packets, while ZigZag decoding techniques are applied to resolve the data packet collisions. Our proposed protocol is proved to enhance both the provided Quality of Service and the energy efficiency of the system.