Cultivars of plum fruit could be best assessed by its physical and chemical qualities which are influenced by their genetic makeup and the climatic condition under which they are produced. In such regard, present study entitle as " Physical and chemical attributes of various cultivars of plum fruit " was elaborated at Agriculture Research Institute, North Mingora Swat during the year 2013, according to Completely Randomized Design (CRD). Significant differences were observed among all the attributes studied. The results revealed that the highest fruit weight (62.55 g), fruit volume (62.44 ml), fruit length (50.39 mm), stone weight (2.48 g), stone thickness (11.99 mm) were recorded in plum cultivar President, whereas the lowest fruit weight (27.44 g), fruit volume (31.22 ml), fruit length (40.20 mm), fruit diameter (35.25 mm), stone weight (1.11 g), stone thickness (7.23 mm) and shelf life (9.77 days) were noted in plum cultivar D–Agen. However, the maximum fruit diameter (49.39 mm) was recorded in fruits taken from cultivar Ruby red. While the highest total soluble solids (16.38 brix) were observed in D-agen. Cultivar Blufre fruits were observed with the highest stone length (29.71 mm) and shelf life (23.78 days). It could be inferred from the current findings that plum cultivar President should be grown under the agro climatic conditions of district Swat for good quality fruit production.