It is true that occupational career planning education at the stage of studying in universities is merely a starting stage in the occupational career of university students, it is of great significance to the sustainable development of university students in the future. Guiding students to know about and understand the idea of occupational planning at a new period is the theoretical premise for occupational planning among university students, whereas planned, scientific and rational formulation and implementation of measures for cultivation of occupational planning consciousness in institutions of higher learning is exactly the key for students to make a correct occupational planning.