Abstract We report on pulse profile decomposition analysis of bright transient X-ray pulsar 1A 0535+262 using broadband Insight-HXMT observations during a giant outburst of the source in 2020. We show that the observed pulse profile shape can be described in terms of a combination of two symmetric single-pole contributions for a wide range of energies and luminosities for a fixed geometry defining the basic geometry of the pulsar. This corresponds to a slightly distorted dipole magnetic field, i.e., one pole has to be offset by ∼12° from the antipodal position of the other pole. We reconstruct the intrinsic beam patterns of the pulsar assuming that the geometry is recovered from the decomposition analysis, and we find evidence for a transition between “pencil” and “fan” beams in energy ranges above the cyclotron line energy, which can be interpreted as a transition from sub- to supercritical accretion regimes associated with the onset of an accretion column. At lower energies, however, the beam pattern appears to be more complex and contains a substantial “fan” beam and an additional “pencil” beam component at all luminosities. The latter is not related to the accretion rate and is stronger in the fading phase of the outburst. We finally discuss the results in the context of other observational and theoretical findings earlier reported for the source in the literature.