Published in
Taylor and Francis Group, Journal of Advertising, 1(51), p. 39-56, 2021
DOI: 10.1080/00913367.2021.1888339
Links
Tools
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention
This paper is available in a repository.
Full text: Download
Published version:
archiving forbidden
Data provided by 