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How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention

Journal article published in 2022 by Freya De Keyzer ORCID, Nathalie Dens, Patrick De Pelsmacker
This paper is available in a repository.
This paper is available in a repository.

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Question mark in circle
Preprint: policy unknown
Question mark in circle
Postprint: policy unknown
Question mark in circle
Published version: policy unknown