Published in
Elsevier, European Research on Management and Business Economics, 2(28), p. 100194, 2022
DOI: 10.1016/j.iedeen.2021.100194
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Linking brand and competitive advantage: The mediating effect of positioning and market orientation
Journal article published in 2022 by
Orlando Lima Rua,
Catarina Santos
This paper was not found in any repository, but could be made available legally by the author.
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