Background. Parametric modeling of survival data is important, and reimbursement decisions may depend on the selected distribution. Accurate predictions require sufficiently flexible models to describe adequately the temporal evolution of the hazard function. A rich class of models is available among the framework of generalized linear models (GLMs) and its extensions, but these models are rarely applied to survival data. This article describes the theoretical properties of these more flexible models and compares their performance to standard survival models in a reproducible case study. Methods. We describe how survival data may be analyzed with GLMs and their extensions: fractional polynomials, spline models, generalized additive models, generalized linear mixed (frailty) models, and dynamic survival models. For each, we provide a comparison of the strengths and limitations of these approaches. For the case study, we compare within-sample fit, the plausibility of extrapolations, and extrapolation performance based on data splitting. Results. Viewing standard survival models as GLMs shows that many impose a restrictive assumption of linearity. For the case study, GLMs provided better within-sample fit and more plausible extrapolations. However, they did not improve extrapolation performance. We also provide guidance to aid in choosing between the different approaches based on GLMs and their extensions. Conclusions. The use of GLMs for parametric survival analysis can outperform standard parametric survival models, although the improvements were modest in our case study. This approach is currently seldom used. We provide guidance on both implementing these models and choosing between them. The reproducible case study will help to increase uptake of these models.